Perfect Image
Branded Marketing Campaign
A leader in commercial printing, Perfect Image expanded its role from printer to a more robust marketing services partner. This campaign features development of a visual design system illustrating the company’s evolution to concierge-style marketing and communications service.
Services:
Collateral Design
Web Design
Wrap Design
Posters Design
Style Guide
Branding Concept
This Plus That Concept.
Perfect Image needed a branding campaign to illustrate their status as More Than a Printer by offering other services that extend beyond printing.
From the chosen concept description:
Most clients need more than just ONE thing. It would help if you had a printer PLUS a graphic designer; we got that. It would help if you had a marketing strategist PLUS a marketing execution expert; we got that.
This concept skillfully highlights Perfect Image’s comprehensive services .
Internal teaser posters.
A good way to generate visitor interest and personnel excitement in the office is by using internal poster art. Perfect Image used these posters to introduce the new More Than a Printer concept to its closest stakeholders.
Website.
After the branding concept, we created a web style guide to build the new Perfect Image website. We also supplied website graphics to the development team at Kamerge.
Designed Wraps.
Perfect Image added a new dimensional printing press from Kodak to its shop. We designed a custom equipment wrap to spotlight it. Now the printer itself looks as brilliant as the work it creates.
We also designed a custom delivery van wrap highlighting the More Than a Printer concept. This way, Perfect Image delivers branding right to the client’s door along with the final product.
